After spending a lot of time looking at different website, this website attracted my attention http://99designs.com/ (retrieved on the 15/09/14), the principle is challenging and ingenious. What really interested me, it’s the website layout.
but I will talk about the website in a different blog.
this website, retrieved on the 15/09/14 from http://www.lab302.net/logo-design.html, conceptualize ideas that can be good guide to create a logo. There some more details about the ideas retrieved from the same website:
“THINGS TO KEEP IN MIND
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn
Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?
An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.”
In other words, a good logo must be…
Relevant. A logo is an element made to create meaning, and ultimately represent a business, a company or a organisation. With that in mind, and before anything else, the design must be appropriate to what the business is all about.
Versatile. A good logo must be scalable to any size and adaptable to any material. What happen when you need to apply the logo on the side of a building or on the side of a pen?
Iconic. The simplest of the logos are usually the ones with greater chance to survive the passage of time and are also highly memorable. Try remember a few brands you know and visualize them in your mind, how many of them have a simple iconic logo design?
More often than not I feel my approach to logo design is that of someone working on a puzzle, as I’m constantly looking for these attributes. Quite obviously there’s more to brand identity design than that, but following these three principles will increase your chances of a good logo.
Truth must be said, I’m not really reinventing the wheel here, as this subject have already been successfully explored by many designers, including:
David Airey ( Personal reflection about http://www.davidairey.com/* an very interesting designer. This site, http://www.logodesignlove.com/* brand-identity-style-guides coming from David Airey main website, is super loaded with information. Its like a library on branding and logo its completely insanely overwhelming source of information…. I like That a lot!!!)
but I felt inspired to write about the subject as I’m constantly explaining it to my potential clients.
What about you? What do you think makes a good logo?”
This come from an unfinished weblog, and the author got an, in my great ignorance, interesting point view and approach to a conceptual idea of the logo. I would like to try to answer to his question: A good logo its the one that, in imagination of the brief, feel good.
*retrieved on the 15/09/14